Case Studies Industry:

Inuvo Puts Auto Insurer In Driver Seat with Audience Targeting

Campaign Goal

Find and convert new auto intender users.

The Challenge

To keep CPA costs down in a competitive industry, where there are a wide number of insurance companies that aggressively compete for market share.

Inuvo’s Technology Solution

Inuvo’s IntentKey™ AI driven prospecting engine helped the auto insurer efficiently target and grow their client base.

The Results

The core users were discovered through Inuvo’s IntentKey™ targeting, which led to a significant reduction in CPA of more than 50% and an expanded ongoing campaign effort to ensure the insurer is the first to reach and be top-of-mind with users who are soon to be in market for auto insurance.

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