Case Studies Industry: Auto & Insurance
Campaign Goal
The campaign goal was to find and convert new auto intender users.
The Challenge
Attract new audiences and build brand lift with a PSA test.
Inuvo’s Technology Solution
Inuvo’s IntentKey™ AI driven prospecting engine helped the auto insurer efficiently target and grow their client base.
The Results
The core users were discovered through Inuvo’s IntentKey™ targeting, which led to a significant reduction in CPA of more than 50% and an expanded ongoing campaign effort to ensure the insurer is the first to reach and be top-of-mind with users who are soon to be in market for auto insurance.