Campaign Goal

The campaign goal was to find and convert new auto intender users.

The Challenge

Attract new audiences and build brand lift with a PSA test.

Inuvo’s Technology Solution

Inuvo’s IntentKey™ AI driven prospecting engine helped the auto insurer efficiently target and grow their client base.

The Results

The core users were discovered through Inuvo’s IntentKey™ targeting, which led to a significant reduction in CPA of more than 50% and an expanded ongoing campaign effort to ensure the insurer is the first to reach and be top-of-mind with users who are soon to be in market for auto insurance.

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