Campaign Goal

To build brand awareness with both consumers and contractors, while also driving traffic to the new store.

The Challenge

Develop a strategy that could be capitalized on in order to capture a greater footprint of in-market audiences.

Inuvo Technology Solution

Inuvo’s IntentKey™ technology was used to identify consumers and contractors in-market for home improvement goods.

The Results

Inuvo identified that due to low or out of stock inventory, consumers and contractors were willing to travel up to two hours to get the materials needed for their home improvement projects, expanding the targeting strategy to capture a much larger in-market users willing to travel.

Want to learn more? Download the case study here.