To build brand awareness with both consumers and contractors, while also driving traffic to the new store.
Inuvo’s IntentKey™ technology was used to identify consumers and contractors in-market for home improvement goods.
Inuvo identified that due to low or out of stock inventory, consumers and contractors were willing to travel up to two hours to get the materials needed for their home improvement projects, expanding the targeting strategy to capture a much larger in-market audience willing to travel.
Want to learn more? Download the case study here.