Case Studies Industry: Video Streaming Service
Campaign Goal
To prospect qualified traffic from the US and Canada and drive them to the client site to encourage web-only signups & free trials using our prospecting & retargeting IntentKey™ technology.
The Challenge
Attract new streaming intenders who have not yet cut the cord to the client site and encourage free trial signups.
Inuvo Technology Solution
Inuvo’s IntentKey™ technology was utilized to reach new & qualified traffic to the client site while also persuading them to sign up for the streaming service’s free trial.
The Results
The Q2 campaign successfully discovered qualified prospects, drove new user traffic to the streaming service’s site, and generated free trial signups by a total of 4,600 overall. Inuvo beat the CPA goal by 50%.