Campaign Goal
Diversify recruitment efforts across minority groups.
The Challenge
To recruit medical professionals in a heavily competitive market, where many professionals are retiring out of the profession, an aging population requires more care, and the Affordable Care Act is opening the doors to healthcare for thousands of new patients. In addition, more diversified target audiences demand customized recruitment messaging that will resonate with each targeted ethnicity.
Inuvo Technology Solution
Inuvo’s IntentKey™ AI driven prospecting engine helped a children’s research hospital to efficiently target and recruit prospective medical professionals.
The Results
The core users were discovered through Inuvo’s IntentKey™ targeting, which led to a significant reduction in CPA and an expanded ongoing campaign effort to ensure staffing needs are readily filled.