Case Studies Industry: Agriculture
Campaign Goal
Build positive brand awareness for a large corporation in a state that typically does not welcome big business.
The Challenge
To persuade Hawaiian residents that a modern agriculture company is good for the state, making them independent via food production, providing jobs and tax revenue, as well as contributing to the fabric of the community.
Inuvo’s Technology Solution
Inuvo’s IntentKey™ AI driven prospecting engine helped a modern agriculture company target local residents of Oahu and Maui.
The Results
The core users were discovered through Inuvo’s IntentKey™ targeting, which led to a CTR 20% above average, generating significant brand lift.