Case Studies Industry: CPG
Campaign Goal
Increase excitement and purchase intent for dairy products through brand awareness.
The Challenge
Market dairy products to audiences who have a high likelihood to purchase, while also suppressing users who will waste budget and have no intent to purchase, such as vegans and PETA supporters.
Inuvo Technology Solution
Inuvo’s IntentKey™ technology was used to identify users open and receptive to brand messaging towards buying dairy products. We increased awareness and created renewed interest in consumption of dairy, in a marketplace where consumption is decreasing.
The Results
Inuvo identified the most engaged users to deliver improved engagement with videos, greater interest in dairy recipes being promoted, and an enhanced engagement with the site.