The Challenge

Increase excitement and purchase intent for dairy products through brand awareness.

Inuvo Technology Solution

Inuvo’s IntentKey™ technology was used to identify audiences open and receptive to brand messaging towards buying dairy products. We increased awareness and created renewed interest in the consumption of dairy, in a marketplace where consumption is decreasing.

The Results

Inuvo identified the most engaged audiences to deliver improved engagement with videos, greater interest in dairy recipes being promoted, and an enhanced engagement with the site.

Want to learn more? Download the case study here.