Case Studies Industry: Nonprofit
Campaign Goal
Drive new sponsorships and one-time gift donations.
The Challenge
Win donor dollars to find sustainable monthly donors for long-term and recurring support, especially during the summer months.
Inuvo Technology Solution
Inuvo’s IntentKey™ technology was able to analyze the best performing users and target lookalike users who have the same areas of interests based on content consumption and intent triggers.
The Results
A short summer campaign generated nearly 3,000 one-time donors and over 200 sustainable donors resulting in a ROAS of greater than 2.75. This was accomplished all while beating the CPA goal by 79%.