The Challenge
Drive new sponsorships and one-time gift donations.
Inuvo Technology Solution
Inuvo’s IntentKey™ technology was able to analyze the best performing audience and target look-a-like audiences who have the same areas of interests based on content consumption and intent triggers.
The Results
A short summer campaign generated nearly 3,000 one-time donors and over 200 sustainable donors resulting in a ROAS of greater than 2.75. This was accomplished all while beating the CPA goal by 79%.