Campaign Goal

To find qualified home rental applicants and convert them into renters at an efficient cost.

The Challenge

Efficiently target initial specified target audiences, while also optimizing towards the highest-performing converters.

Inuvo Technology Solution

Inuvo’s IntentKey™ AI-driven prospecting technology targeted the client’s specified demos, but also allowed the AI to optimize and garner insights on the highest converting users, allowing for optimal performance.

The Results

The home-leasing company beat their CPA goal by 22%, expanded the scope of the successful campaign by 50%, and gathered key user learnings that are continuously being utilized in expanded marketing efforts.

Want to learn more? Download the case study here.