Objective

Acquire new users at or below a target CPA

Overview

Inuvo discovered a new audience, mined insights about the most profitable geographic markets, and identified ways for the home leasing company to sharpen marketing efforts based on home costs and availability. The result was exceeding CPA goals and eliminating wasted marketing dollars.

Intent Signals

  • Apartments for Rent
  • Real Estate Listings
  • Comprehensive School
  • Housing Estate
  • iRobot
  • Trulia
  • Private Schools Texas
  • Crime Mapping
  • Resident Reviews

Key Results

Beat CPA Goal by

22%

Campaign Budget Expanded by

50%

Discovered

Focused Geographies

With Reduced Waste

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