The Challenge
To drive new healthy snack box subscribers.
Inuvo Technology Solution
Inuvo’s IntentKey™ technology was utilized to reach those who would be most interested and in market for healthy snack box subscriptions.
The Results
Inuvo built an audience model that identified hidden diet preferences, as well as other concepts of interest, that allowed Inuvo to reach in market audiences for health snack boxes. The campaign beat the client’s CPA goal by 18% and delivered an ROAS of 15:1.