Campaign Goal

When a GPS dog collar company initially approached Inuvo, their campaign goals were to build brand awareness and ultimately drive sales.

The Challenge

Create awareness of features and benefits of a GPS dog collar to dog owners.

Inuvo Technology Solution

Inuvo’s IntentKey™ was implemented to not only discover intent signals that resonated with the main target audience of dog owners, but also surface additional areas of interest not initially inherent to this group.

The Results

By following one of our top AI intent signals and adding RVing into our targeting, this target has reached the top 10 out of almost 40 prospecting groups we reach on Facebook. This group profile accounted for 51% of impressions and 55% of clicks in the interest acquisition campaigns, while using only 5% of the entire monthly ad spend.

Want to learn more? Download the case study here.