The Challenge

To help a global technology giant drive completed trials of cloud services.

Inuvo Technology Solution

Inuvo’s IntentKey™ targeting engine was utilized to target ideal audiences beyond the obvious software vendors, SMB ITDMs, and developers.

The Results

The campaign not only defined the client’s true target market for their cloud services product, but also reduced the CPL by 30%.

Want to learn more? Download the case study here.