Campaign Goal

Drive upper funnel leads that can be nurtured by client's Marketo marketing campaigns and converted into Cloud Service clients.

The Challenge

To help a global technology giant drive completed trials of cloud services.

Inuvo’s Technology Solution

Inuvo’s IntentKey™ technology was utilized to target developers, independent software vendors, and SMB ITDMs to drive trials.

The Results

The campaign not only defined the client’s true target market for their cloud services product, but also reduced the CPL by 30%, saving more than $46 per quality lead.

Want to learn more? Download the case study here.