Publishers Are Encouraged To Prepare For Google Chrome’s New Ad Blocking - Inuvo.com

Publishers Are Encouraged To Prepare For Google Chrome’s New Ad Blocking

Andrea Haldeman

The one certainty that all publishers face is that 2018 will be a year of change.  From Facebook changing their algorithm to Google Chrome blocking ads, the path to publisher monetization has some new twists and turns.  While revising strategies to accommodate Facebook’s changes is a more complex endeavor, ensuring that sites are in compliance with Google is relatively simple, and we strongly suggest that publishers do it now to avoid any monetization potholes.

In case you’ve missed it, Google announced last year that the Chrome browser will block ads on pages that Google deems to be out of compliance with the Better Ads Standards. We now know that Chrome will begin blocking all ads on non-compliant sites beginning February 15th, 2018.  

The intent behind Chrome’s actions is to create better user experiences.  As a result, the list of non-compliant ad placements is extensive and ranges from pop-ups and in-image advertising (covering image content) to large sticky ads and auto-play videos with sound, just to name a few.  Mobile appears to have even more restrictions than desktop.

If your site contains placements that Google considers to be non-compliant, ALL ads on that site will be blocked for users operating the Chrome browser.  This is a critical change for publishers since more than half of the U.S. population uses Chrome to browse the web.  And again, to be clear, Chrome won’t just be blocking the non-compliant ads…Chrome will be blocking all ads!

While all of Inuvo’s ad placement solutions are compliant with Google’s standards, many other industry providers are still offering ad placements that are non-compliant.  To avoid any revenue disruption come February, we are encouraging our publishing partners to review their sites for compliance well ahead of the deadline.  While understanding the new rules might be complex, the process to check your site for compliance is easy.

How to check your site(s) for compliance: 

  1. Go to your Google Search Console, and verify domain ownership for the domain in question if you have not already done so.
  2. Once there, you can use this link to verify desktop sites and this link to verify mobile sites.
  3. If your site has been flagged for issues, it will let you know.

If you find that you do have violations on your site, please let us know.  We offer a wide variety of ad units (with even more coming this year!) and would be happy to help you fill in any monetization gaps that you may discover.

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