Frequently Asked Questions - Inuvo Platform - Publishers

With Inuvo, you can create a single login that you can have multiple accounts under.

From inuvo.com, select Create Account under For Publishers. You will be asked to input your account information including company name, first name and last name. Create a unique username, which can be anything you like, and input an email address that you want to be associated with this account. Create a password that is at least five characters long and includes at least one letter and one number. You will use your username and password to log into the Inuvo Platform. Check off the traffic types you will be using to promote offers, list your domains, phone number, address, payout threshold and Tax ID/SSN. Review and accept the Inuvo Terms and Conditions and hit Create Account.

Please note: In order to activate your publisher account, you must submit a W9 or W8 tax form.

Once logged in, you will have the opportunity to create additional publisher or advertiser accounts within this user profile.

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We have created this Publisher Quick Start Guide as a walk-through to get you up and running in no time at all.  If you have any questions, please contact us at support [at] inuvo [dot] com.

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Emails can sometimes mistakenly get caught in junk mail.  Please check to see if this is the case.  If you didn’t receive your account activation email, please contact us at support [at] inuvo [dot] com or 727-324-0209.

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After creating your publisher account, check the email address you used for your Inuvo account.  You should receive an email with an account activation link.  Make sure to click on that link in order to progress with activating your account. This will take you to the Inuvo login page and you will see the message: "Your account has been activated" in a green box.

Additionally, you will need to submit your W9 (inside USA) or W8 (outside USA) in order to be accepted as an Inuvo Publisher.

After you've completed these steps, your account details will be reviewed by Inuvo.  Once your account has been reviewed you will receive an email from Inuvo stating if your account was successfully activated or if it was denied.

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The Inuvo Platform Publisher Terms must be reviewed and accepted prior to becoming a publisher with the Inuvo Platform.You can refer to these Publisher Terms here.

For each offer that you request to join, you will have to agree to that offer's specific Terms of Service in addition to the Inuvo Publisher Terms. You can always refer back to the offer's Terms of Service by clicking through to the Offer Details page.

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Select Account from the top header right-hand side navigation, and then select Account Details to update your promotional domains. These are the domains that you plan to use to promote offers from within the Inuvo Platform. You can have as many domains as you choose, but you must be sure to list all domains that will be used.

To add a new domain, simply select Add New at the bottom of the domain list. Once clicked, a text box will pop up where you can enter the domain address. Simply hit Add to add the domain to your list.

To edit a domain already on your list, simply click on the pencil icon to the right of the domain address. To delete, click the trash can icon.

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We will need a W9 tax form if you are a US resident, however If you reside outside of the US, we will need a W8 form completed and turned back in. A Tax ID however is not required for non-US residents. 

To access your tax information and W8 (non-US residents) or W9 (US residents) form, click on Account in the top header right-hand corner of the publisher interface. Click on Billing Details, scroll to the bottom of the page and click on the link to access the W8 or W9 form. 

Upon completing your form you can email your form to taxforms [at] inuvo [dot] com or fax to 813-902-6068. If you would rather mail in your completed form, please send to the following address:

Inuvo, Inc..
Attention: Publisher Tax Forms
15550 Lightwave Drive, Suite 300
Clearwater, FL 33670

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When logged into your Inuvo account, click on your name in the top header of the interface. This will take you to the User Profile page where you can input a new password in the password box or update any contact information for your account .

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To access your tax information and W8 (non-US residents) or W9 (US residents) form, click on Account in the top header right-hand corner of the publisher interface. Click on Billing Details, scroll to the bottom of the page and click on the link to access the W8 or W9 form. 

Upon completing your form you can email your form to taxforms [at] inuvo [dot] com or fax to 813-902-6068. If you would rather mail in your completed form, please send to the following address:

Inuvo, Inc..
Attention: Publisher Tax Forms
15550 Lightwave Drive, Suite 300
Clearwater, FL 33670

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The Inuvo Platform has multiple offer filters available on both the Browse Offers and Dashboard pages. You can browse using the following filters:

• Type: Browse by offer type to select from Lead, Sale or Per Click based offers.  
• Category: Do you have specific verticals that you focus on?  Filter down to specific categories, such as Business Opportunities, Finance or Education Training.
• Premium: View only those offers that are marked as Premium.  These are offers that are available from our Premium advertisers. 
• Allows Incentivized: Do you give your users money, points or gifts for completing offers?  Use this filter to find offers that will allow you to send incentivized traffic to them. 
• Payout: Do you need to stay in a certain payout range in order to maintain your ideal profit margin?  Use this filter to view only the offers that fall within a specific payout range. 

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The Inuvo Platform has a search feature built-in which allows for searching by offer name, offer ID, vertical or advertiser name.  This is located near the top right of every page.

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Once logged into your publisher account, select Browse Offers from the top navigation. On this page, you can page through the various offers that are available. You can filter these offers by the type of offer, lead or sale, or by categories the offer is associated with.

You can join the offer one of two ways.

The first way is the shortcut approach. Simply select Join Offer from the offer summary box. You will then be shown the Terms and Conditions specific to this offer, over and beyond the Inuvo Terms and Conditions you have already accepted. Upon accepting these Terms and Conditions, hit Join Offer. Your request will be sent to the advertiser for them to review and approve. You will receive notification of your request, and then a following email once your request has been approved.

You can also join an offer from the Offer Details page. By clicking through the summary box on the offer name, you will be taken to the Offer Detail page which gives you more details specific to this offer. If you wish to join from here, simply select Join Offer from the top right-hand side of the page.

If you are approved to join the offer, you will then see this offer within your offers found of your dashboard. Simply scroll through the offers if it is not within the top five.

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Approved Traffic Sources – View this information on an Offer Details page to learn which countries the offers accepts traffic from.  Once you are on any offer’s detail page, scroll down to find this information between “Categories” and “Incentivized Traffic Allowed?”

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View Creative for Offers Before you Join – Use this feature if you’d like to preview an offer’s creative before deciding to join the offer.  There are two places where you can view the creative: 

• Browse Offers:  Click on “Browse Offers” to view offers you haven’t joined yet.  You will see a list of offers and their details.  To the right of the offer’s “Join Offer” button, you will see a “View Creatives” link.  Once you click on this link you will see a page displaying the offer’s creative.  Click on any creative to preview it at full size. 

• Offers Details Page:  In the upper right corner of the “Creatives” box you will see a “View All” link.  Once you click on this linkyou will see a page displaying the offer’s creative.  Click on any creative to preview it at full size. 

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If the advertiser has enabled Direct Linking, you will see a Direct Linking code available for all creative associated with the offer.

Screenshot of Direct Linking light box for publishers:

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Once you are approved for an offer, you will be able to access to that offer’s creative materials. To view the available creative, simply find that offer from your dashboard, and hit the View Creative link. You can also select My Creative from the top navigation. Once you are on the My Creative page, you can filter the creative shown by using the drop downs at the top of the page and filter by the offer name, the type of creative you are looking for (banner ad, text ad, HTML email or text email), dimensions or categories.

Once you find the creative you would like to use, you can pull the creative code. This will vary depending on the type of creative you are using.

• Banner Ad
• Text Ad
• Search Link
• Text Email
• HTML Email

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Once logged in to the publisher interface, click on the “Reports” link in the top navigation. You will then see a listing of reports available, including one for Transaction Details.  Once on the report page, you can filter this report using the drop down tools at the top. Select either a set range, or choose your own specific dates—be sure to select the radio button for the selection chosen. Next, select it the Date Range is for the Date Created or Date Approved.  You can filter to show only certain offers, transaction status (approved, denied etc.) or sub id.  Check the box next to Export as CSV if you'd like to download the report.

Once all criteria is selected, simply hit Run Report and your report will be displayed at the bottom of the page.

The report will include the date of the transaction, the transaction ID, the offer the transaction was for, the commission amount earned from the transaction, the creative used when the transaction was completed, the sub id (if applicable) and the status of that transaction. The totals at the bottom of the page will reflect totals for the entire report, not just the page you are on. Page through additional pages of the report, if applicable, by using the arrows at the top right of the report.

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Once logged in to the publisher interface, click on Reports in the top navigation. You will then see a listing of reports, including the Payments report, which will summarize every payment you have received. You can filter the report for a certain time frame, as listed within the drop downs at the top of the report. Once your date range is completed, simply click Run Report and your report will be displayed at the bottom of the page.  Click on Export to CSV if you'd like to download the report.

A Payment Pending table is provided on this report page to show pending amounts and the reason they are considered pending.

For each payment, you will see the date the payment was made, the payment ID for reference, the authorization code (if applicable), the amount paid, and the status of that payment.

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This report will give you the details your revenue statistics. You can filter this report using the drop down tools at the top. Select either a set range, or choose your own specific dates—be sure to select the radio button for the selection chosen. You can filter your results to only show certain offer types, a specific offer or the status of the transaction. You can group these results by sub ID or by date.

Once all criteria is selected, simply hit Run Report and your report will be displayed at the bottom of the page.

The report will include the sub ID or date and the following information:

• Click Count:
• Pending Transaction Count:
• Approved Transaction Count:
• Pending Sales Amount:
• Approved Sales Amount:
• Pending Commission Amount:
• Approved Commission Amount:
• Conversion Percentage:
• Earnings Per Click:
  
  

The totals at the bottom of the page will reflect totals for the entire report, not just the page you are on. Page through additional pages of the report, if applicable, using the arrows at the top right of the report.

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Inuvo does not currently offer commission to publishers for referring other publishers to the Inuvo Platform. However, many of our advertisers may offer second-tier commission. Second tier commission is a way for advertisers to reward publishers for recruiting additional publishers to their offer. If this optional setting is enabled by the advertiser, you may receive a named flat amount or percentage amount for every transaction from a recruited publisher. When you review the offer details, you will see if the advertiser has enabled the second tier commission feature.

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If you have not received a commission check you were expecting, feel free to contact us at publishers [at] inuvo [dot] com. One of our account managers will be happy to help you!

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Currently we only pay out in U.S. Dollars, however foreign currency is planned for a future release.

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At this time our system does not integrate with PayPal.  However, we have slated that for a future release.

To learn more about new features, please visit the New Features segment of our blog.

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Second tier commission is a way for advertisers to reward publishers for recruiting additional publishers to their offer. If this optional setting is enabled by the advertiser, you may receive a named flat amount or percentage amount for every transaction from a recruited publisher. When you review the offer details, you will see if the advertiser has enabled the second tier commission feature.

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There is a minimum payout requirement that you must meet in order to receive a commisison check. Currently that amount is set at $100 a month. This amount is across all of the offers you are participating in.To increase this amount, simply hit the pencil icon next to Payout Minimum and type in the dollar amount you wish to set as your minimum payout. Hit Ok to submit this amount.

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Each month, Inuvo will run a report of all the commission you have earned from the Inuvo Platform across all of your offers. You will then receive a check from Inuvo for the total amont of the commission you earned that month. At any time, you can access the Payment report within the Inuvo Platform to reference your payments.

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We currently do not offer data feeds.  However, this feature is planned for a future release.  

To learn more about new features, please visit the New Features segment of our blog.

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