Frequently Asked Questions - Inuvo Platform - General
Inuvo Platform - General
- How do I create an account?
- What is Affiliate Marketing?
- What if I didn’t receive my account activation email?
- What happens to my current product or service?
- How do I invite a publisher or advertiser to use the Inuvo Platform?
- How do I add or edit a user profile on my account?
- What are the system requirements for the Inuvo Platform?
- How much does an Inuvo account cost?
With Inuvo, you can create a single login that you can have multiple accounts under.
From inuvo.com, select the account you would like to create first, either a publisher or advertiser account. You will be asked to input your account information including company name, first name, last name and phone number. Create a unique username, which can be anything you would like, and input an email address that you would like to associate with this account. Create a password that is at least five characters long and includes at least one letter and one number. You will use your username and password to log into the Inuvo Platform. Review and accept the Inuvo Terms and Conditions and hit Create Account.
Once logged in, you will have the opportunity to create additional publisher or advertiser accounts within this user profile.
You have heard about it and maybe even have a basic understanding of Affiliate Marketing. But do you really know how it works? Do you realize that you, as a consumer or a business, are touched by Affiliate Marketing almost every day?
“Affiliate Marketing” is a term that describes the strategy in which a relationship between an online advertiser, often referred to as a merchant, and an affiliate, sometimes called an online publisher, is formed. Through this relationship, an advertiser pays commissions to affiliates for referring sales, leads, or clicks.
Affiliate Marketing is often lumped into the larger category of Performance-Based Marketing, and is indeed performance-based, since an advertiser only has to pay when an affiliate performs. They don’t have to pay when an affiliate places an ad—potentially seen by thousands of potential customers, they don’t have to pay when an affiliate refers a visitor, and they don’t even have to pay when that visitor contacts the advertiser directly! The advertiser only pays when that visitor turns into a customer or qualified lead, or performs any action the advertiser has specified. What other marketing tool gives advertisers the opportunity to only pay for results, but pick up all the brand exposure practically for free along the way?
Despite the global economic downturn, the Affiliate Marketing industry continues to expand and shows no signs of slowing. Knowing that Affiliate Marketing has been around for quite some time, it’s easy to see from this trend that it’s still on the move to grow. The only thing changing is the advancement in technology which is making the industry more targeted and more quality controlled.
If you are an advertiser looking to expand product or service marketing campaigns, or if you are looking to monetize your existing web efforts as an affiliate, then Affiliate Marketing just might be for you! If you'd like to read more, please click here to download the ebook.
Emails can sometimes mistakenly get caught in junk mail. Please check to see if this is the case. If you didn’t receive your account activation email, please contact us at support [at] inuvo [dot] com or 727-324-0209.
If you already work with one of the Inuvo product groups, such as MyAp, or ValidClick, your service will continue to operate as normal. Nothing will be affected right away, and we will be communicating with you through any upcoming changes and integration. If you have concerns or questions about your service, please contact your main contact with your product group, or email us at info [at] inuvo [dot] com.
All offers in the Primary Ads Network have been migrated to the Inuvo Platform. Please view the blog article "Update on Primary Ads Network's Migration to the Inuvo Platform" for more details.
To invite a publisher or advertiser to the Inuvo Platform, you can do so by clicking on the blue Invite Users box once logged in to the Platform. By clicking on that box, a small lightbox will open. You can select whether you would like to invite a potential advertiser or publisher, and the correct link will then be displayed. You can either copy that link and send to the potential advertiser or publisher in your own email, or send a personal message through the Platform. To send a personal message through the Platform, simply click on the link that says "Click here to send a personal invitation." This will then set up a message where you can insert the email address to your recipient(s), along with a message box where you can insert a personal note.Your recipient will then receive a branded email from Inuvo and be able to follow the link to sign up with the Platform.
Within the User Management section, you will be able to modify user profiles, add new users to your account and select the role and access level for each user.
- Add a User to your Account
Click on the link, Add User to Account. Fill out the user information including user name, the user’s email and then select the user’s role with the interface. For more details on the three user role descriptions, see below. Once this information complete, hit Send Invite. Your new user will be sent an email inviting them to access and activate their user status within your account. They can modify their user profile information as needed.
- Set User Role
The role set for the user will determine how much access they have to your account and can be modified at any time. Select from one of the following roles for your users:
Account Administrator: This user has full access to all areas of the account, including payment information and user management.
Program Manager: This user typically handles the day-to-day management of your program and has full access to the account, except for billing and user information.
Reports Manager: This user has read-only access to the account, with no ability to make changes to the offer or account information.
- Account Users
Under Account Users, you will see a listing of all users on your account, including their name, email and their user role. You can view this information in more detail, or edit a user role by clicking through on that user. Modify the necessary information and hit Update for the changes to be saved.
Cookies must be enabled, and we recommend the following browsers to ensure optimal performance.
- Internet Explorer 7, Internet Explorer 8 preferred
- Firefox 3.0 plus
- Safari
Publishers can create an account for free, as there is no cost associated with becoming a publisher.
For advertisers, a standard Inuvo account does not require a minimum fee with a valid credit card on file. The monthly fee is 10% of publisher commissions earned by publishers that you recruit directly to the program and 20% of publisher commissions earned by publishers already working with Inuvo.
If you want full access to publishers’ contact information and a few more features such as dedicated customer support, you can ask about our premium account status. This account requires an initial non-refundable deposit of $1,500 to go towards publishers’ commissions. Monthly fees are 10% of publisher commissions earned by publishers that you recruit directly to the program and 20% of publisher commissions earned by publishers already working with Inuvo. There is a minimum monthly fee of $250. Another great bonus of the premium account is the extra incentive for recruiting publishers. If you recruit publishers to the Inuvo Platform, you will earn 10% of the commission those publishers earn from other advertiser’s offers! Be sure to talk more about this feature with your account manager. If you would like to learn more about our premium account, email us at sales [at] inuvo [dot] com.
