Frequently Asked Questions - Creative

Creative

View Creative FAQs
How do I add new creative to an offer?

Once you have set up an offer through the Offer Wizard, you will be taken to the Offer Details page. You can access this page at any time by clicking on the offer name.  You will notice on the right-hand side of this page, there is a listing of Steps to complete your offer including “Step 5: Creatives” which lists all your creative, if any, for this offer.

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To add creative to this offer, select “Add New Creative” from the top right-hand side of the Creative tile. This will take you to the Add New Creative page.

You can also add creative from the My Creatives page in the top navigation.

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Once on the My Creatives page, simply hit the Add New Creative button on the right-hand side, select the offer you would like to add it to, and then it will take you to this Add New Creative page.

Once on the Add New Creative page, you will first be asked to select the offer your creative will be added to and the type of media you are uploading—Image Banner, Search Link, Text Email, Text Ad, HTML Email, Data Feed or Host and Post.  Depending on the type of media you select, you will be asked various questions. Please see the specific area below.

  • Image Banner:
  1. Image File: Here you will upload your banner ad file. You will need to ensure that the file is formatted as a .jpg, .gif or .png.
  2. Creative Name: Give your creative a name (less than 50 characters) that will be helpful to publishers.
  3. Creative Description: Give your creative a description (less than 250 characters) that will be helpful to publishers.
  4. Creative Categories: Select at least one and up to five category for your creative. Any categories already assigned to your offer will automatically be included here. You can modify these categories for the creative, however, any changes made will not override the categories assigned to the offer.
  5. Creative Destination URL (Optional): If you would like to have your creative link to a different landing page other than the offer default landing page, please input the URL including http://. If the URL is not unique to this creative, simply leave blank. Please Note: Setting a Destination URL will override the existing URL.
  6. Once image is uploaded, simply click Add Creative and your banner ad is ready.

  • Search Link:
  1. Creative Name: Give your creative a name (less than 50 characters) that will be helpful to publishers.
  2. Creative Description: Give your creative a description (less than 250 characters) that will be helpful to publishers.
  3. Creative Categories: Select at least one and up to five category for your creative. Any categories already assigned to your offer will automatically be included here. You can modify these categories for the creative, however, any changes made will not override the categories assigned to the offer.
  4. Creative Destination URL (Optional): If you would like to have your creative link to a different landing page other than the offer default landing page, please input the URL including http://. If the URL is not unique to this creative, simply leave blank. Please Note: Setting a Destination URL will override the existing URL.
  5. Once these steps are complete, click Add Creative and your search link is ready.
  •  Text Ad:
  1. Text Ad Headline:  This is the headline for your text ad.  There is a 100 character maximum for your ad headline.  You can preview your content to the right of your screen.
  2. Text Ad Content: This is the content for your text ad. There is a 250 character maximum for your ad content.  You can preview your content to the right of your screen.
  3. Display URL: Here you will need to include the display URL, which is the URL that will be displayed within the ad. This may be different than the actual URL they are taken too, as it is usually something short and easy to remember.
  4. Creative Name: Give your creative a name (less than 50 characters) that will be helpful to publishers.
  5. Creative Description: Give your creative a description (less than 250 characters) that will be helpful to publishers.
  6. Creative Categories: Select at least one and up to five category for your creative. Any categories already assigned to your offer will automatically be included here. You can modify these categories for the creative, however, any changes made will not override the categories assigned to the offer.
  7. Creative Destination URL (Optional): If you would like to have your creative link to a different landing page other than the offer default landing page, please input the URL including http://. If the URL is not unique to this creative, simply leave blank. Please Note: Setting a Destination URL will override the existing URL.
  8. Once these steps are complete, simply click Add Creative and your text ad is ready.
     
  •  Text Email
  1. Text Email Subject:  This will be the subject line for your email (maximum 250 characters).
  2. Text Email Content: This is the body of your email (maximum of 2000 characters). You can preview your content to the right of the screen. You will need to insert a tracking link URL at least once within the email by using the following tag: {link_url}.
  3. Creative Name: Give your creative a name (less than 50 characters) that will be helpful to publishers.
  4. Creative Description: Give your creative a description (less than 250 characters) that will be helpful to publishers.
  5. Creative Categories: Select at least one and up to five category for your creative. Any categories already assigned to your offer will automatically be included here. You can modify these categories for the creative, however, any changes made will not override the categories assigned to the offer.
  6. Creative Destination URL (Optional): If you would like to have your creative link to a different landing page other than the offer default landing page, please input the URL including http://. If the URL is not unique to this creative, simply leave blank. Please Note: Setting a Destination URL will override the existing URL.
  7. Once everything is set, simply click Add Creative and your text email is ready.
     
  • HTML Email:
  1. HTML Email Subject Line: This will be the subject line for your email.
  2. HTML Zip File: Here you will upload your HTML file. You will need to ensure that the file is formatted as a .zip, file.  You will need to insert a tracking link URL at least once within the email by using the following tag: {link_url}.   Ex: <a href=”{link_url}”>text/image</a>
  3. Creative Name: Give your creative a name (less than 50 characters) that will be helpful to publishers.
  4. Creative Description: Give your creative a description (less than 250 characters) that will be helpful to publishers.
  5. Creative Categories: Select at least one and up to five category for your creative. Any categories already assigned to your offer will automatically be included here. You can modify these categories for the creative, however, any changes made will not override the categories assigned to the offer.
  6. Creative Destination URL (Optional): If you would like to have your creative link to a different landing page other than the offer default landing page, please input the URL including http://. If the URL is not unique to this creative, simply leave blank. Please Note: Setting a Destination URL will override the existing URL.
  7. Once image is uploaded, simply click Add Creative and your HTML email is ready.
     
  • Data Feed:
  1. Data Feed File:  Here you will upload the CSV file for your data feed.  View sample Data Feed. Headers and Product Landing URL fields are required, as per sample file. All other fields are optional.
  2. Creative Name: Give your creative a name (less than 50 characters) that will be helpful to publishers.
  3. Creative Description: Give your creative a description (less than 250 characters) that will be helpful to publishers.
  4. Creative Categories: Select at least one and up to five category for your creative. Any categories already assigned to your offer will automatically be included here. You can modify these categories for the creative, however, any changes made will not override the categories assigned to the offer.
  5. Creative Destination URL (Optional): If you would like to have your creative link to a different landing page other than the offer default landing page, please input the URL including http://. If the URL is not unique to this creative, simply leave blank. Please Note: Setting a Destination URL will override the existing URL.
  6. Once image is uploaded, simply click Add Creative and your HTML email is ready.
     
  • Host and Post:
  1. Form Definition:  Please contact support [at] inuvo [dot] com to help in getting your form created.
  2. Creative Name: Give your creative a name (less than 50 characters) that will be helpful to publishers.
  3. Creative Description: Give your creative a description (less than 250 characters) that will be helpful to publishers.
  4. Creative Categories: Select at least one and up to five category for your creative. Any categories already assigned to your offer will automatically be included here. You can modify these categories for the creative, however, any changes made will not override the categories assigned to the offer.
  5. Creative Destination URL (Optional): If you would like to have your creative link to a different landing page other than the offer default landing page, please input the URL including http://. If the URL is not unique to this creative, simply leave blank. Please Note: Setting a Destination URL will override the existing URL. 
  6. Once image is uploaded, simply click Add Creative and your Host and Post form is ready.
Can Inuvo design my offer creative?

Inuvo is able to assist you with any design needs for your offer creative for an additional fee. If you are interested in these services, simply contact us at sales [at] inuvo [dot] com