Frequently Asked Questions - Inuvo Platform - Advertisers

With Inuvo, you can create a single login that you can have multiple accounts under.

From inuvo.com, select Create Account button under Online Advertisers. You will be asked to input your account information including company name, address, phone number.

Continue to Step 2 to complete your account details, including your first and last name, a unique username, which can be anything you would like, and input an email address that you would like to associate with this account. Create a password that is at least five characters long and includes at least one letter and one number. You will use your username and password to log into the Inuvo Platform. Review and accept our Advertiser Service Agreement Terms & Conditions and hit Create Account.

You will receive an email with an account activation link. Please make sure to click on the link in order to progress with activating your account.

Once logged in, you will have the opportunity to create additional publisher or advertiser accounts within this user profile.

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We have created this Advertiser Quick Start Guide as a walk-through to get you up and running in no time at all.  If you have any questions, please contact us at support [at] inuvo [dot] com.

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The Inuvo Platform Advertiser Terms must be reviewed and accepted prior to becoming an advertiser with the Inuvo Platform.You can refer to these Advertiser Terms here.

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After creating your advertiser account, check the email address you used for your Inuvo account.  You should receive an email with an account activation link.  Make sure to click on that link in order to progress with activating your account. This will take you to the Inuvo login page and you will see the message: "Your account has been activated" in a green box.

Login to your account and click on "Fund Account" on the Dashboard in order fill out your billing address and credit card information.

After you've completed these steps, your account details will be reviewed by Inuvo.  Once your account has been reviewed, you will receive an email from Inuvo stating if your account was successfully activated or if it was denied.

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Emails can sometimes mistakenly get caught in junk mail.  Please check to see if this is the case.  If you didn’t receive your account activation email, please contact us at support [at] inuvo [dot] com or 727-324-0209.

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A Premium Account includes a few additional benefits in addition to what is received with a Standard Account. Some of these benefits include:

• Full publisher transparency and contact information.
• Money earned for bringing publishers to the Inuvo Platform.
• Dedicated support from the Inuvo customer service team.
• More features coming soon!

Pricing for this account is as follows:

• $1,500 non-refundable deposit for publishers' commission.
• Monthly fee is 20% of commission earned by Inuvo publishers,
  or 10% earned by publishers you recruit.
• Minimum monthly fee of $250.

If you are interested in learning more about a Premium Account, please contact sales [at] inuvo [dot] com and they can fill you in!

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Creating an offer is simple and can be done in just a few minutes with our Offer Wizard.  Look for this block on the Dashboard or My Offers page to get started:

The wizard takes you step-by-step to fill out the required fields like Offer Type, Offer Name, Description, and Commission Amounts.  You will then be able to upload creative for publishers to use to promote your offer, and you will be provided with a pixel to place on the confirmation page of your website to complete the integration.  Our team will then review your offer for placement into the Inuvo Platform.  Upon offer approval, your offer will be active and open for publishers to apply to.

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To create an offer, simply click on the Offer Wizard which can be found on the right-hand side of your Dashboard and My Offer pages within the interface.

The Inuvo Offer Wizard will walk you through the creation of a new offer step by step. It is important to note throughout the Offer Wizard that if you navigate away from the Wizard in the middle of setting up your offer, none of your information will be saved.

1. Get Started

First, you will need to determine what type of offer you want to set up. If your desired outcome of this offer is to gain leads, then your offer type will be Lead. If you are working to generate sales through this offer, the offer type will be Sale. If you'd like to pay publishers for every click, then the offer type should be set to Per Click.  Select your offer type and hit Continue.

2. General Setup

The next set of questions will walk you through the specifics of your offer as listed below. 

• Offer Name: Input the name of your offer. Remember, this offer name will be displayed to the publishers.
• Offer Description: Create a brief description (less than 255 characters) about your offer. Remember, this description will be displayed to the publishers and is useful to them as they decide whether this offer is a good fit for them or not.
• Contact Name: This will display as the contact name in the offer details.
• Contact Email: This will display as the contact email in the offer details.
• Landing URL: Set your offer landing URL. This is the actual URL that your customer will be directed to after clicking through the publisher creative material.
• Enable Restriction of Transactions to Specific Domains: Use this if you'd like to specify the domains to accept traffic from.
• Cookie Duration: Select the number of days that your cookie life will last. After a customer clicks on a publisher’s creative material, the number days set for the cookie will determine how long that publisher can still receive credit for a transaction. The higher the number of days of the cookie duration, the better the deal for the publisher, as they have a greater chance of earning commission. Please note that if Per Click offer type is selected, this option is not available.
• Offer Run Dates: Set the start and end date of your offer. These are the dates you’re your offer will be active, during which time publishers will receive credit for any approved transactions. If you do not know when your offer will end, or if you plan to run it indefinitely, simply select a date way far out into the future.
• Categories: Select up to five categories to associate your offer with. These categories are useful as publishers sort potential offers to promote. Publishers often have niche markets that they consider their websites and promotional efforts to be in, so be sure to associate as many as possible.
• Suppression List URL: For lead offers you must include a suppression list URL. This is the link that your opt-out list for email campaigns can be found at and is required for CAN-SPAM compliance.
• Incentivized Traffic Allowed? You will need to determine whether you will allow your publishers to incentive their traffic to click on your creative material, often through additional monetary offers. 
• Pre-populated forms allowed? You will need to establish whether you will allow publishers to send your offer through to positional customers with pre-populated data. This data could have been obtained from other offers the publisher previously sent their customers.
• Approved Marketing Types: Approved marketing types are the various ways you will allow publishers to promote your offer. You can select from standard website promotion, search marketing efforts, email campaigns or social media.
• Terms of Service: You must input some standard terms of service that each publisher must agree too. This is over and beyond the Inuvo Terms of Service and will be specific to the offer you are setting up.
• Enable Commission Limit: If enabled by selecting the check box, set the maximum amount of commission you want to pay at any given time for this offer. You can set the frequency of how often these maximums are reset with the Limit Period setting that follows, either daily, weekly, monthly, or for the entire life of the program.  For example, if you know you have enough funds to pay out a total of $10,000 in commission a month, you can set your Commission Limit for $10,000 and set the Limit Period for Monthly. Once $10,000 has been paid out in a month, the offer will be shut off.
• Enable Transaction Limit: This is the maximum amount of commission you want to pay at any given time for this offer. You can set the frequency of how often these maximums are reset with the Limit Period setting that follows, either daily, weekly, monthly, or for the entire life of the program.
• Limit Period: As mentioned above, you can set the maximum amounts above to be reset daily, weekly, monthly or for the life of the offer.

3. Commission Structure

The third step within the Offer Wizard will walk you through set up of your commission rates. Upon completion, simply select Continue to move on to next step.

• Base Commission:  Base commission is the main commission setting, and must be set up in order to launch your offer. This is the amount you wish to pay for an approved transaction. You can select this commission payment to be a fixed monetary amount, or a percentage of the sale itself, from the drop down box.
• 2^nd Tier Commission:  Enabling 2^nd Tier Commission is optional. You may wish to reward your publishers for recruiting additional publishers to your offer. By setting a 2^nd Tier Commission, your publishers will receive a named fixed or percentage amount for every transaction from a recruited publisher. If you choose to use this feature, simply select the amount your wish to pay out for 2^nd Tier Commission and use the drop down to specify if this is a fixed or percentage- based payment.

4. Publishers 

The last step in the Offer Wizard will bring you to publisher settings.

• Allow Publishers to Invite Others: Use this option if you'd like to let current publishers invite new publishers to run your offer.
• Private Offer: Use this option if you'd like the offer to be hidden and only available to specific publishers you invite to run the offer.
  
• Direct Linking: Enabling this option gives publishers the ability to use your website address as his/her display URL instead of redirecting through our Inuvo Platform tracking URL.
• Publisher Approval Method: Select how you would like to approve your publishers by selecting one of the three choices:
  1.  Manually approve all publishers. This setting allows you the most control. By selecting this, you will have the chance to review each publisher’s information prior to accepting him or her to your offer.
  2. Auto approve publishers with existing relationships only. By selecting this option, publishers you may already be working with on another offer and have a relationship formed are automatically approved to your offer right away. Only the publishers that are completely new will be marked pending, allowing you to review their information prior to allowing them access to your offer.
  3. Auto approve all publishers. This option will automatically approve all publishers into your program. Although they can immediately start promoting your offer without your manual approval, you can always deactivate them at any time should you see concerning traffic after the fact.
• Auto Approve Transactions: If you select to auto approve transactions, each transaction will be automatically approved immediately. If you select to manually approve your transactions, your transactions will sit as pending only for a certain amount of time. For leads, the transactions will be approved after 7 days, and for sales, after 14 days, if you do not manually approve them beforehand. We advise that you select auto approve transactions.
• Approved Traffic Sources: You can specifically set what countries you would like traffic to originate from. By setting certain countries, you can geo-target your sales/leads and only pay on this qualified traffic. All other traffic will be denied upon receipt.

Finish It Up!

Upon completing the publisher settings, you will be directed back to the Offer Detail page, where you can then review your offer details, set up your integration and add creative.  In order for your offer to gain an Available Network Status, the following requirements must be met: 

• Your advertiser account must be active.
• Your account cannot be in a suspended state.
• You must have at least one piece of creative set up and available.
• Your offer cannot be expired.
• You must have the offer set to active status.

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Upon completing the Offer Wizard you will be redirected to the Offer Details page. This page provides you with a step-by-step guide of the entire integration, testing and publisher management process and is located in the right side column.

• Step 1 – Tracking Pixel
  • Complete this step in order to track transactions sent to you from Inuvo Publishers.
    
    
• Step 2 – Direct Linking (Optional)
  • Complete this optional step only if you’d like to allow publisher to directly link to your landing pages.
    
    
• Step 3 – Test Your Offer
  • Work with the Inuvo Platform team to ensure the tracking pixel is firing and you are ready to launch.
    
    
• Step 4 – Invite Publishers (Optional)
  • Once your offer is live, the entire Inuvo Platform team is notified and begins working to recruit current Inuvo Publishers to your offer.  Your offer’s landing page will be displayed on our Facebook and Twitter accounts as well as included in the next issue of our Publisher Digest. In addition, our team of Affiliate Managers will handpick publishers they feel would be the best match for your offer and will contact them personally in order to get them interested in running your offer.  
    
    We also encourage you to recruit any current publishers you have a relationship with or recruit brand new publishers to run your offers.  Complete this step to generate a recruitment link and/or recruitment email.
    
    
• Step 5 – Creatives
  • This is where you’ll upload the creative you would like your publishers to use when promoting your offer. The Inuvo Platform is home to many types of publishers; generally the more creative supplied, the more attractive an offer becomes to potential publishers.
    
    
• Step 6 – Add/Edit Commission Structures
  • Complete this step if you’d like to offer various pay rates to publishers or publisher groups, setup tiers or edit your existing offer payout.
    
    
• Step 7 – Piggyback Pixels (Optional)
  • Complete this step on an as needed basis, if you’d like to allow publishers running your offers to track their stats in their own solution in addition to the Inuvo Platform.
     
• Step 8 - Host and Post Settings (Optional)
  • Complete this optional step if you'd like to allow publishers to host their own lead form and then post the leads back to you.  You will need to add your host and post form creative through the Add New Creative section.

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Once logged into your Inuvo Platform Advertiser account, click on the name of the offer you'd like to create a volume based commission fore.  This will take you to the offer details page.  On the offer details page, click on Click here to add/edit Commission Structures" found in “Step 6: Add/Edit Commission Structures.”

Next, click on “New Commission Structure.” Then name your commission structure and select “Volume”. 

Once you do so, additional options will appear.

Volume Type:  Use this to select if your volume tiers will be based on the number of transactions or a specific amount of revenue generated. 

• Count: Number of transactions.
• Revenue: Amount of earned from transactions.

Counter Reset Frequency: Choose whether you’d like the volume counter to reset monthly, quarterly, yearly or never. 

Volume Levels:  This is where you lay out your volume tiers in detail, comprised of three sections:

• Commission Amount:  This is the amount you will pay a publisher once they hit the Minimum Amount noted.
• Commission Type:  Choose between Fixed or Percentage.  Please note that if you have a lead based offer you will only be able to set a fixed amount. 
• Minimum Amount: This is the minimum volume a publisher must hit in order to be paid to specified amount. 
  

Once this is complete, hit Save.

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After you have completed the Offer Wizard for a new offer, you will be taken to the Offer Details page. "Step 1: Tracking Pixel" will be found near the top right of the Offer Details Page will provide the tracking pixel to place within your website.  

Choose if you'd like to use a JavaScript Pixel or an Image Pixel.  Please note that if you'd like to enable Piggyback Pixels in Step 7, you'll need to be using a JavaScript Pixel.  Also, there will be three checkboxes that you can select from:

• HTTPS: Select this box if you are using a secure page where the tracking pixel will be placed.
• Order ID: Select this box if you would like to tag a transaction with an order ID from your end, or any ID that your system may create independently.
• Sales Amount: You must select this box if your offer is a sales offer based on a percentage of revenue generated for commission payout.

Once completed, you can then copy the code from the text box. This code should be placed on the sales order, thank you or lead confirmation page as it will tell Inuvo that you have successfully received a transaction and track accordingly.

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You will need to place your pixel on your Thank You/Confirmation page as you normally do.  In addition to this, you will also need to grab the Direct Linking code and place it on every page of your website.  The Direct Linking code is found in "Step 2: Direct Linking" on the Offer Details page.  If you are using a secure webpage, be sure to check the checkbox next to "https".  

 

Next, if you didn't enable direct linking during the Offer Wizard process, you will need to edit your offer details and check the checkbox next to “Turn on Direct Linking”.  Once this is complete, please contact your Inuvo representative for testing.

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At any point while using the Inuvo Platform, feel free to contact our Support Team at support [at] inuvo [dot] com or 727-324-0209. They can walk you through step-by-step and answer any questions you may have along the way.

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Once you have set up an offer through the Offer Wizard, you will be taken to the Offer Details page. You can access this page at any time by clicking on the offer name.  You will notice on the right-hand side of this page, there is a listing of Steps to complete your offer including “Step 5: Creatives” which lists all your creative, if any, for this offer.

To add creative to this offer, select “Add New Creative” from the top right-hand side of the Creative tile. This will take you to the Add New Creative page.

You can also add creative from the My Creatives page in the top navigation.

Once on the My Creatives page, simply hit the Add New Creative button on the right-hand side, select the offer you would like to add it to, and then it will take you to this Add New Creative page.

Once on the Add New Creative page, you will first be asked to select the offer your creative will be added to and the type of media you are uploading—Image Banner, Search Link, Text Email, Text Ad, HTML Email, Data Feed or Host and Post.  Depending on the type of media you select, you will be asked various questions. Please see the specific area below.

• Image Banner:

1. Image File: Here you will upload your banner ad file. You will need to ensure that the file is formatted as a .jpg, .gif or .png.
2. Creative Name: Give your creative a name (less than 50 characters) that will be helpful to publishers.
3. Creative Description: Give your creative a description (less than 250 characters) that will be helpful to publishers.
4. Creative Categories: Select at least one and up to five category for your creative. Any categories already assigned to your offer will automatically be included here. You can modify these categories for the creative, however, any changes made will not override the categories assigned to the offer.
5. Creative Destination URL (Optional): If you would like to have your creative link to a different landing page other than the offer default landing page, please input the URL including http://. If the URL is not unique to this creative, simply leave blank. Please Note: Setting a Destination URL will override the existing URL.
6. Once image is uploaded, simply click Add Creative and your banner ad is ready.
   
   

• Search Link:

1. Creative Name: Give your creative a name (less than 50 characters) that will be helpful to publishers.
2. Creative Description: Give your creative a description (less than 250 characters) that will be helpful to publishers.
3. Creative Categories: Select at least one and up to five category for your creative. Any categories already assigned to your offer will automatically be included here. You can modify these categories for the creative, however, any changes made will not override the categories assigned to the offer.
4. Creative Destination URL (Optional): If you would like to have your creative link to a different landing page other than the offer default landing page, please input the URL including http://. If the URL is not unique to this creative, simply leave blank. Please Note: Setting a Destination URL will override the existing URL.
5. Once these steps are complete, click Add Creative and your search link is ready.

•  Text Ad:

1. Text Ad Headline:  This is the headline for your text ad.  There is a 100 character maximum for your ad headline.  You can preview your content to the right of your screen.
2. Text Ad Content: This is the content for your text ad. There is a 250 character maximum for your ad content.  You can preview your content to the right of your screen.
3. Display URL: Here you will need to include the display URL, which is the URL that will be displayed within the ad. This may be different than the actual URL they are taken too, as it is usually something short and easy to remember.
4. Creative Name: Give your creative a name (less than 50 characters) that will be helpful to publishers.
5. Creative Description: Give your creative a description (less than 250 characters) that will be helpful to publishers.
6. Creative Categories: Select at least one and up to five category for your creative. Any categories already assigned to your offer will automatically be included here. You can modify these categories for the creative, however, any changes made will not override the categories assigned to the offer.
7. Creative Destination URL (Optional): If you would like to have your creative link to a different landing page other than the offer default landing page, please input the URL including http://. If the URL is not unique to this creative, simply leave blank. Please Note: Setting a Destination URL will override the existing URL.
8. Once these steps are complete, simply click Add Creative and your text ad is ready.
    

•  Text Email

1. Text Email Subject:  This will be the subject line for your email (maximum 250 characters).
2. Text Email Content: This is the body of your email (maximum of 2000 characters). You can preview your content to the right of the screen. You will need to insert a tracking link URL at least once within the email by using the following tag: {link_url}.
3. Creative Name: Give your creative a name (less than 50 characters) that will be helpful to publishers.
4. Creative Description: Give your creative a description (less than 250 characters) that will be helpful to publishers.
5. Creative Categories: Select at least one and up to five category for your creative. Any categories already assigned to your offer will automatically be included here. You can modify these categories for the creative, however, any changes made will not override the categories assigned to the offer.
6. Creative Destination URL (Optional): If you would like to have your creative link to a different landing page other than the offer default landing page, please input the URL including http://. If the URL is not unique to this creative, simply leave blank. Please Note: Setting a Destination URL will override the existing URL.
7. Once everything is set, simply click Add Creative and your text email is ready.
    

• HTML Email:

1. HTML Email Subject Line: This will be the subject line for your email.
2. HTML Zip File: Here you will upload your HTML file. You will need to ensure that the file is formatted as a .zip, file.  You will need to insert a tracking link URL at least once within the email by using the following tag: {link_url}.   Ex: <a href=”{link_url}”>text/image</a>
3. Creative Name: Give your creative a name (less than 50 characters) that will be helpful to publishers.
4. Creative Description: Give your creative a description (less than 250 characters) that will be helpful to publishers.
5. Creative Categories: Select at least one and up to five category for your creative. Any categories already assigned to your offer will automatically be included here. You can modify these categories for the creative, however, any changes made will not override the categories assigned to the offer.
6. Creative Destination URL (Optional): If you would like to have your creative link to a different landing page other than the offer default landing page, please input the URL including http://. If the URL is not unique to this creative, simply leave blank. Please Note: Setting a Destination URL will override the existing URL.
7. Once image is uploaded, simply click Add Creative and your HTML email is ready.
    

• Data Feed:
  

1. Data Feed File:  Here you will upload the CSV file for your data feed.  View sample Data Feed. Headers and Product Landing URL fields are required, as per sample file. All other fields are optional.
2. Creative Name: Give your creative a name (less than 50 characters) that will be helpful to publishers.
3. Creative Description: Give your creative a description (less than 250 characters) that will be helpful to publishers.
4. Creative Categories: Select at least one and up to five category for your creative. Any categories already assigned to your offer will automatically be included here. You can modify these categories for the creative, however, any changes made will not override the categories assigned to the offer.
5. Creative Destination URL (Optional): If you would like to have your creative link to a different landing page other than the offer default landing page, please input the URL including http://. If the URL is not unique to this creative, simply leave blank. Please Note: Setting a Destination URL will override the existing URL.
6. Once image is uploaded, simply click Add Creative and your HTML email is ready.
    

• Host and Post:

1. Form Definition:  Please contact support [at] inuvo [dot] com to help in getting your form created.
2. Creative Name: Give your creative a name (less than 50 characters) that will be helpful to publishers.
3. Creative Description: Give your creative a description (less than 250 characters) that will be helpful to publishers.
4. Creative Categories: Select at least one and up to five category for your creative. Any categories already assigned to your offer will automatically be included here. You can modify these categories for the creative, however, any changes made will not override the categories assigned to the offer.
5. Creative Destination URL (Optional): If you would like to have your creative link to a different landing page other than the offer default landing page, please input the URL including http://. If the URL is not unique to this creative, simply leave blank. Please Note: Setting a Destination URL will override the existing URL. 
6. Once image is uploaded, simply click Add Creative and your Host and Post form is ready.

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Inuvo is able to assist you with any design needs for your offer creative for an additional fee. If you are interested in these services, simply contact us at sales [at] inuvo [dot] com

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Inuvo has relationships with tens of thousands publishers and we are working to migrate all of them to the Inuvo Platform from our other networks. This number will only continue to grow as our Platform evolves.  In order to reward our advertisers for helping us to grow this number, we offer lower fees to advertisers who bring publishers to the network we do not already have a relationship with.

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With a Standard Inuvo account, you will be able to see everything about a publisher that has applied to your offer except for specifc contact information like name or email address.  With a Premium Inuvo account you will have full insight into the identity of the publisher that has applied to your offer.

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To access your pending publishers, you can do so from the top navigation, Publishers, or from the small snapshot of pending publishers on the right-hand side of your dashboard. 



This snapshot not be all of your pending publishers, but you can click on View All to click on through to your full list.  You can approve or deny one by one, or select several at a time by selecting the checkboxes next to each publisher’s name. The publisher will be notified through a system-generated email of thier approved or denied status.

To see more specific publisher detail, simply click through on the publisher ID. Remember, if you have set your offer to auto approve all publishers, you will never see any publishers pending.

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This refers to the page a customer is redirected to after they have completed the desired action.  For example, if the desired action is a credit card purchase of a camera, the confirmation page will be the page that comes after the purchase is complete. Usually, this page has a thank you or a confirmation message to let the customer know that the transaction was successful.  Visitors can only reach this page by completing the action that the advertiser has designated. 

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When an advertiser creates a new offer in the Inuvo Platform, a pixel is automatically generated by the Platform.  In order for transactions to be tracked, the advertiser has to place the pixel on their confirmation page.  Anytime a publisher joins an offer and selects which creative they will use to promote an offer, they copy and paste a unique tracking link into the location they will be placing the creative. This tracking link basically says to the Inuvo pixel: “Hey! It’s me! Publisher #___ from Inuvo and I brought you this sale.”

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The name we use for a pixel recognizing that a visitor reached the confirmation page by clicking on an Inuvo publisher’s tracking link is firing. A pixel will not fire if a visitor reaches the confirmation page with the Inuvo pixel on it but didn’t click on an Inuvo publisher’s tracking link.  Therefore, advertisers can rest assured that no erroneous transactions will show up in the Inuvo Platform which didn’t originate from an Inuvo publisher.  When a pixel fires, it sends back information on the transaction to the Inuvo Platform so the publisher can receive credit for that transaction.  Some of the details include the publisher’s account number, date and time of the transaction, the IP address of the visitor and the amount of commission earned. 

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A piggyback pixel is a secondary pixel that is in essence piggybacking on top of the Inuvo pixel that the advertiser has placed to track transactions that come to them from the Inuvo Platform.  This allows publishers to track their transactions in parallel with the Inuvo Platform.  If you are a publisher and you have an additional tracking solution you use, or if you are running a network, piggyback pixels are quite beneficial to you.  This will allow your network's publishers to also track their transactions in real-time.

If you are an advertiser looking to have your offers picked up by large publishers, and possibly networks of publishers, then you'll want to make sure you have this option available to them.  Publishers like to see their statistics in real-time so as to make sure they aren't spending time and money on a campaign that isn't working. This is a must-have for any publisher who is running their own network.

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The first step is to make sure you have a JavaScript pixel placed on your confirmation page from the Inuvo Platform.  To do this, simply login into your Inuvo Platform advertiser account, navigate to your offer and click-through to the Offer Details page.  Under "Step 1: Tracking Pixel" make sure the radio button next to JavaScript is selected. This will automatically generate a JavaScript pixel for you to copy and paste into your confirmation page.  Once this is completed and you have worked with the Inuvo Platform Support Team to ensure everything is up and running smoothly, you are now ready to allow publishers to have their pixels piggyback on the Inuvo Platform pixel.  

Once you receive a Piggyback Pixel request from one of your publishers, simply click on the Publishers section in your Inuvo Platform advertisers account and then click on their publisher number.  You'll then see a page with their details including which offers they have joined.  Click on the piggy icon on the corresponding offer, paste the pixel in the message box and click Add.  Double check that the drop down is set to "Activate" and you have successfully placed and activated your first piggyback pixel!  Make sure to email the Inuvo Platform Support Team so they can fire off a quick test and you are ready to roll!

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Inuvo provides advertisers with a customizable, automated process to integrate into your ecommerce or lead management system. We’ll work with you to place a javascript or image pixel on your thank you/confirmation page. This tracking pixel works in tandem with the cookie, and is commonly used in the industry.
 
When a unique publisher link is clicked by the customer, a cookie is set on the customer’s computer, and an impression is then set. If the customer makes a purchase/transaction, the script makes a call to our servers, and then matches the cookie information with the customer information. If the information matches, the transaction report is sent back to the Inuvo Platform and tracks as a transaction. The Platform tracks the transaction to the specific hash encoded link used by our publishers that shows any information passed back through the javascript pixel. The pixel allows the system to track a unique order id, and /or revenue amount.  

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From your dashboard you can select "Transactions" from the top navigation, or view a snapshot of your pending transactions within the Pending Transactions area on your dashboard. This snapshot will probably not include all of your pending transactions, but you can click through on "View All" to be taken to the Transactions page.

Once at the Transactions page, you will first see your pending transactions across all of your offers. For each pending transaction, you will see the publisher ID, offer, date of the transaction, country the transaction originated from, revenue and commission earned from this transaction, and the status of the transaction, which of course is currently pending.

You can approve or deny transactions all at once, or one at a time. Once you have approved or denied a transaction, it will be removed from this list and placed on your Transaction list. In order to see another set on this overview page, you will need to hit the Refresh button. By selecting "View All", you can see the complete list of all pending transactions, and you can use the filter settings to narrow your results.

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To access your Billing Report, click on Reports from any page, then click on Billing.  The Billing Report is comprise of three parts:

• Account Summary – Run this report to view a summary of your daily transaction reports.
• Invoices – Generate this report to see a list of your invoices and click on any invoice number to view its details.
• Payment History – Here you can view a report of payments you have submitted to Inuvo.

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Transaction Details Report – This report gives you detailed insight into every transaction generated for your offers.  The report varies in the level of detail provided; depending on if you have a standard or premium advertiser account.  Standard accounts will only see the Publisher ID numbers, but premium accounts will see the Publisher Name and Publisher Company Name included in their reports.

To generate this report:

• Click on “Reports” from your Dashboard.
• On the Reports page, click on “Transaction Details.”
• Select the parameters you want to run a report on:
  • You have multiple options for the report’s date range.
    • Range: Select this option if you’d prefer using one of our pre-defined date ranges.  These are as follows:
      • Today
      • Yesterday
      • Last Week
      • Last Month
      • Week to Date
      • Month to Date
    • From & To: Select this date range option if you’d like to enter in specific dates. This is done by either typing in the dates or clicking on the calendar symbols and clicking on the corresponding dates.
• Date Filter: Select from Date Created or Date Approved.
• Publisher Groups:  Use this filter to select either all publisher groups you have defined or to select one specific publisher group.
• Publishers:  Use the filter to select either all publishers or one specific publisher.
  • If you have a standard account: you will see a drop down menu listing the Publisher IDs.
  • If you have a premium account: you will see a drop down menu of the Publisher Names followed by the Publisher Company Names in parenthesis.
• Offers: Use this filter to select either all of your offers or one specific offer.
• Status: Use this filter to select all transaction status types or one specific transaction status.  These are as follows:
  • Pending
  • Approved
  • Denied
  • Chargeback
  • Paid
  • Payment Pending
• Order ID: Use this if you have a specific order ID you’d like to run a report on.
• Export to CSV: check this box if you’d like to download a CSV file of your report.
• After selecting your parameters, click on Run Report.

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Publisher Stats Report – This report gives you detailed insight into your publishers and their success with your offers.  The report varies in the level of detail provided; depending on if you have a standard or premium advertiser account.  Standard accounts will only see the Publisher ID numbers, but premium accounts will see the Publisher Name and Publisher Company Name included in their reports.

To generate this report:

• Click on “Reports” from your Dashboard.
• On the Reports page, click on “Publisher Stats.”
• Select the parameters you want to run a report on:
  • You have multiple options for the report’s date range.
    • Range: Select this option if you’d prefer using one of our pre-defined date ranges.  These are as follows:
      • Today
      • Yesterday
      • Last Week
      • Last Month
      • Week to Date
      • Month to Date
        
    • From & To: Select this date range option if you’d like to enter in specific dates. This is done by either typing in the dates or clicking on the calendar symbols and clicking on the corresponding dates.
      
  • Publisher Groups:  Use this filter to select either all publisher groups you have defined or to select one specific publisher group.
  • Publishers:  Use the filter to select either all publishers or one specific publisher.
    • If you have a standard account: you will see a drop down menu listing the Publisher IDs.
    • If you have a premium account: you will see a drop down menu of the Publisher Names followed by the Publisher Company Names in parenthesis.
  • Offers: Use this filter to select either all of your offers or one specific offer.
  • Export to CSV: check this box if you’d like to download a CSV file of your report.
  • After selecting your parameters, click on Run Report.

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Funding your account is so simple! Simply log into your account and select Fund Account on the right-hand side of your dashboard. Name the amount you want to deposit, ensure your credit card information is accurate, and hit Charge Card. As long as your card is approved, your account balance should immediately reflect the new funds. Remember, your account balance covers all of your offers.

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You will be billed by Inuvo monthly and you can access the report on the charges you have incurred from the Inuvo Platform. These charges will include both the Inuvo service fees and publisher commissions due, and will be withdrawal from your account. Your publishers will be paid monthly for thier approved activity.

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Each month Inuvo will run a report on all publishers and what they have earned. We will pay them on your behalf, withdraw the amount from your account, and you can access a report of what was paid. Publishers will receive a single check for all offers they are participating in within the Inuvo Platform.

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If your account hits a $0 balance, your offer(s) will be paused. Any publisher transactions that are pending cannot be approved or paid on until there is enough money deposited to cover the payment.  To maintain a good rating score and reputation with publishers, it is important to ensure you have enough money in your account. To avoid this from happening, we recommend setting up your account to auto-replenish funds.

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Available Funds refers to the amount left in your account after paid, pending and approved transactions have been deducted from your balance.  If you have a credit account, you will see the credit amount displayed below your Available Funds total.  Please note that your Available Funds total does include your credit amount.  This notification is displayed on your Dashboard, My Offers, Publishers and Transactions pages.  

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This feature is available so you can set up rules for automatically funding your account once it hits an account minimum balance that you specify.  Follow these simple steps to setup auto-replenish for your account:

• Click on “Account” then “Billing Details.”
• Click on the edit pencil next to “Auto Replenish Information” and then enter the following information:
• Amount – This is the amount that will be charged to your account each time your specified minimum balance has been reached.
• Threshold – This is account balance minimum which will trigger your account being changed for the amount you have specified.
• Monthly Max – This is the maximum amount per month that your account will be auto replenished up to.
• Next, make sure to check the checkbox next to “Activate” and click on “Update.”

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Currently, Inuvo offers payment in US dollars to all publishers.  

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