To drive brand awareness of the Maryland National Guard with students. The campaign objective was to drive brand
awareness of the Maryland Army National Guard with students age 17-24.
IntentKey technology was utilized to target students who were searching for their next steps in life.
Based on Inuvo’s proprietary IntentyKey technology, the campaign goals were exceeded by 30% on desktop and by 70% on mobile. As a result, the client expanded its campaigns to include two additional markets.
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