Maryland Army National Guard Uses Inuvo to Drive Brand Awareness - Inuvo.com

Maryland Army National Guard Uses Inuvo to Drive Brand Awareness

           

The Challenge

To drive brand awareness of the Maryland National Guard with students. The campaign objective was to drive brand
awareness of the Maryland Army National Guard with students age 17-24.

Inuvo Technology Solution

IntentKey technology was utilized to target students who were searching for their next steps in life.

The Results

Based on Inuvo’s proprietary IntentyKey technology, the campaign goals were exceeded by 30% on desktop and by 70% on mobile. As a result, the client expanded its campaigns to include two additional markets.

            

Want to learn more? Download the case study here.

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