Inuvo Measures Ad Effectiveness with PSA Testing - Inuvo.com

Inuvo Measures Ad Effectiveness with PSA Testing

           

The Challenge

The campaign goal was to test Inuvo’s audience targeting effectiveness.

Inuvo Technology Solution

A control test was set up utilizing Inuvo’s IntentKey™ AI audience targeting to determine if audiences served an auto insurance ad versus those served a control ad had a variance in brand lift and conversion.

The Results

The auto insurer achieved an 80% brand lift at 87% below the CPA goal.

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Want to learn more? Download the case study here.

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