Welcome to the Inuvo Product Blog

What is Inuvo?

Inuvo is a performance-based advertising platform designed to allow buyers and sellers of online advertising inventory to connect directly in a self-serve environment. Advertisers can manage action-based campaigns with our simple dashboards, and publishers can use our tools to better monetize inventory.  

Why did we choose the name Inuvo? 

Inuvo is a play on the words 'innovate' and 'Nouveau.'  Both of these ideas are core to our product and brand philosophy.  

The world of performance based online advertising is continually evolving and we feel like there is a lot of room for new innovation.  We've built a platform that will allow us and our partners to do that.  As we move forward we'll be documenting several APIs and helping our partners leverage our platform in ways that help them better achieve their marketing goals.   

When can I use it?

We're currently in a testing phase and will be opening up the product to private beta users soon.  Stay tuned to to this blog for more information.

The Inuvo Team