About IntentKey
We put the entire web to work
to find your best audiences
IntentKey® is a large-language model that finds your best audiences from the entire web.
Our AI builds custom IntentKey Models from patterns & connections to buy media more effectively.
Generative AI based on a large language model
Removes cookie reliance through rich, AI-generated insights
Enhanced audience discovery increases conversions & ROI
Privacy compliant without sacrificing performance
How IntentKey Works
1. LLM trains
Over 110B pages of content with 1M+ new URLs each day
3. AI develops models
Understands audience interests & WHY content is consumed via 25+M AI-identified concepts
2. AI analyzes data
Finds patterns and trends to understand WHY URLs are visited
4. AI activates ad placement
AI understands ideal audience and shows ads to new audiences with similar concepts
How IntentKey Works
1. LLM trains
Over 110B pages of content with 1M+ new URLs each day
2. AI analyzes data
Finds patterns and trends to understand WHY URLs are visited
3. AI develops models
Understands audience interests & WHY content is consumed via 25+M AI-identified concepts
4. AI activates ad placement
AI understands ideal audience and shows ads to new audiences with similar concepts
Directly Access IntentKey Models
Two ways to activate custom IntentKey Models
Managed Service
- Dedicated team: Sales Director, Product Solutions Engineer, CSM, & Campaign Manager
- Continual optimizations throughout campaigns
- Funnel overview, model insights & performance spend analysis
- Better programmatic buying with high-value inventory, less competition, & no data fees
VIDEO SERIES: Inuvo Explained
How IntentKey Baked the Cookieless Future
IntentKey Process: From Concepts to Intent
IntentKey Client Dashboard: Inside Our Insights
IntentKey Client Advantage
We deliver performance that beats incumbent media by up to 67%
Custom Models Solve “Why?”
Everyone buys the same WHO-based models.
Custom, CONCEPT-based IntentKey Models identify WHY & WHEN interest is shown.
When a leading noise-cancelling headphone brand partnered with Inuvo, they had certain assumptions about their audience. However, our AI analysis revealed an untapped segment: pet owners of small, snoring dogs like Pugs, who were looking for ways to sleep soundly while keeping their furry friends close.
We developed a tailored model for small dog enthusiasts, integrated it into our buying platform, and pinpointed the right media placements. This move allowed the brand to engage with this newfound audience, opening up fresh possibilities for growth.
AI-Activated Ad Placement
Custom Models Solve “Why?”
Everyone buys the same WHO-based audiences.
Custom, CONCEPT-based IntentKey Models identify WHY & WHEN interest is shown.
When a leading noise-cancelling headphone brand partnered with Inuvo, they had certain assumptions about their audience. However, our AI analysis revealed an untapped segment: pet owners of small, snoring dogs like Pugs, who were looking for ways to sleep soundly while keeping their furry friends close.
We developed a tailored model for small dog enthusiasts, integrated it into our buying platform, and pinpointed the right media placements. This move allowed the brand to engage with this newfound audience, opening up fresh possibilities for growth.
AI-Activated Ad Placement
AI Across All Channels
Whether it’s branding,
awareness, prospecting,
conquesting, or retargeting, we blend the best of contextual, behavioral,
& sentiment at scale.
